The 8 Competitive Signals of Trust:
Responsiveness
Speed equals certainty
Reliability
Predictable outcomes
Competence
Deep technical expertise
Transparency
Honesty when things go wrong
Problem Solving
Pragmatic, solution focused approaches
Low Risk
Defensible documentation and safety
Interpersonal Rapport
Easy to work with on site and in the office
Proven Value
Demonstrated and evidenced, not just claimed
